BRANDING, WHAT IS IT?

CORNISH MARINE/LEISURE BUSINESS

GROWTH THROUGH BRAND AWARNESS: Branding is often thought to be your corporate logo, but actually, your logo is the encapsulation of a whole load of information about your business. Your BRAND is the accumulation of everything your company offers from your delivery of information, delivery of services and products, how these services and products are delivered to your clients and so much more. In marketing terms, a BRAND is a promise. Instantly you see a well-known logo on the High St, you know exactly what you can expect from that BRAND. To get to this enviable position of recognition, you need a social media marketing professional like Revive to help you create a logical pathway to your targeted audience and social acknowledgement and acceptance. It involves so much from your corporate theming, colours, website design, SEO, correct and focused delivery of information and logo design that reflect the aforementioned elements.

Looking at Helford River Boats, it was down to us to present a business plan to introduce vital services to the business as it progresses through its growth. Unlike so many organisations, we agreed to build the new website first as this would be a conduit for everything HRB would undertake. Following our brief project management meeting, we started with a new logo design and a corporate colour palette.

As business consultants we looked at the new business and quickly realised that there was a ceiling to the annual income due to the limitations of the business profile and the actual growth, in terms of facilities and how many people can be accommodated on an annual basis. With this mind, we suggested that the new website should be seen to support the local community via lavish photographic galleries from over twenty-six of Cornwall’s beauty spots. The idea is that this could be used to encourage sponsors and advertisers from the twenty-six locations to place their adverts within the new HRB website.

We designed everything from the logo, colour palate, POS, leaflets, brochures, signs, boat and marine livery and so much more.

See our full article on HRB >>

Helford River Boats >>

HRB Marine >>

Social Media Marketing | Database Apps | Website Design | B2B Creative Services | Business Support | Event Management
Social Media Marketing | Database Apps | Website Design | B2B Creative Services | Business Support | Event Management
Social Media Marketing | Database Apps | Website Design | B2B Creative Services | Business Support | Event Management