TYPE OF BUSINESS: Automotive accessory
LOCATION: Yorkshire
SERVICES PROVIDED: Unique automotive accessory
TYPE OF WEBSITE: Bespoke WordPress site, full SEO, responsive
DATABASE/APP: N/A

THE STORY: Cabung is a unique automotive accessory created by a property and land genius with an eye for a deal! Basically a ‘Cabung’ fits between the front seats of a car and the center console to prevent items falling down the gap. It was the most difficult project we have had, and our job was to create an entire, ground up, sales and marketing profile for a single product that has no competition, no obvious search options for SEO, no description, no market placement or volume of product.

Obviously, we needed to create an e-commerce-based website, but for just one product? Our intense project management resulted in us deciding to create a range of various products from the initial single product. Thus, the single ‘Cabung’ was stretched to create over 56 variations including coloured leather options to match the actual manufacturers leather car seats, Cabungs with signatures on them or the vehicle number plates or model names etc.

The next objective was to find a price sector to put the Cabung in. Looking at the current unit cost of just £16.00, we realised this would never produce much revenue considering the build and delivery charges. The only option was to create an image of quality, exclusivity, and luxury with a price objective of £120.00 per Cabung!

We did this by asking our many prestige automotive clients if we can photograph the Cabung product alongside their expensive supercars. This would effectively create an image of the Cabung being an executive accessory. This worked better than expected and many private supercar owners started to purchase the Cabungs at a unit cost of £120.00 for their vehicles.

Indeed, so popular was the product that we managed to win the support of Rob Dean the F1 personality and ex vehicle curator of 27 years to Berni Ecclestone. As a side note, we also built Rob’s website!

We were surprised by the swift success of the Cabung product and supported their events and automotive shows like the London Classic Car Show and many others.

As with other clients, we embarked on a social media marketing campaign using Facebook and LinkedIn as the two platforms offered the type of audience that Cabung needed.